DEFY CONVENTION!

CHANGE YOUR PERSPECTIVE OF PERFORMANCE KAYAK PADDLE DESIGN…. FOREVER!

This week marks the beginning of another very exciting period in the history of Icon Sports, with the announcement on social media of our new teaser campaign – ‘Defy Convention’..! This campaign sets out to promote the imminent launch of our innovative, radical and revolutionary new paddle design onto the market – sure to send shockwaves throughout the international kayaking world!

Our new paddles ‘defy convention’ – challenging conventional wing-paddle design, thanks to years of extensive research and analysis into the physics of paddling, stroke efficiency and performance. All will be revealed throughout the campaign and after market launch (date to be announced soon…).

The campaign starts with the above: a short (40 secs), animated video (accompanied by an eerie, mysterious soundtrack) where a water droplet falls from nowhere to create a ripple (that goes onto create shock-waves……?). Immediately, a conventional shaped, wing-paddle appears, subsequently morphing into the (never-been-seen-before) new shape to ‘defy convention’ – a glimpse of the future – before shrinking down to form part of its new logo and brand name, which, as you will find out, speaks for itself………. (you’ll have to watch).

Continue to find out more from now and throughout the summer! #defyconvention

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On 16th June 2017
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